Wei Yang and Partners completed a concept design for upgrading a boutique food and beverage street in Beijing
09 Jul 2015
WYP’s design for the famous Foodie Street in Beijing has been applauded by the client for its consolidated approach on blending design inspiration and strong cultural elements with local context and commercial practicality.
Stretched over 300 meters, this unique linear type food and beverage Street has gained its popularity over the years, and becomes one of the boutique foodie places in Beijing. However, its unusual single faced configuration, poor quality of public realm, as well as neglect of maintenance, all contribute to trading decline while the completion getting fierce.
“As always, our solution is sophisticated but simple”, says project director Jun Huang, “we take a consolidated approach: understand and respect the local heritage, create a Vision for the future of the place, blend the natural beauty with the tangible energy of the city, and ultimately harmonise commercial activities and public realm.”
Jun Huang added, “Commercial schemes are experiencing a challenging time in cities like Beijing where they are overly supplied, but challenges always lead to opportunities as both customers and developers start to appreciate more about true qualities. We believe our design will raise the standard of this kind. “
The conceptual design is being developed further and will be implemented towards the end of the year.